It seems that so many businesses have taken up the green banner these days. Or perhaps they are just seeing green, as they promote phony eco-friendly values to exploit growing consumer interest in socially responsible companies. Not sure? The Greenwashing Index provides user generated critiques of any company ad that promotes it's "greenness" and rates the ad on a scale of one to five to determine how likely it is to be a greenwash or not. Check it out.
Thursday, August 20, 2009
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