Banks You Can Really Love: Radical Isn't It?

Usually the words radical and banking aren't used in the same sentence, so as a banker, I was intrigued when I saw this article titled "Are you ready for a radically sustainable bank?" on LinkedIn today. As you can imagine, banking is a pretty conservative profession, so radical is not a concept that would be eagerly greeted in many bank meetings. Things are slowly changing. As bankers start to realize that more customers are concerned about the environment, the local economy and human rights, some banks have begun leading using social consciousness as a driver of profits. These banks focus not only on the bottom line, but the triple bottom line - people, planets and profits. They try to be transparent in their operations, reward clients for shopping consciously and give preferential pricing to businesses that apply eco-conscious supply chain management techniques. Doing good, will beget great results - I can't wait for the IPO!