I am so pleased to see more African American men taking a role in environmental related initiatives or at least being recognized for their involvement. John Legend becomes the latest celebrity to embrace and promote a greener lifestyle. He joins Mario Van Peebles, Dennis Haysbert (The Unit, 24)), Ludacris and Will.i.am. According to Billboard online, he is planning an eco-friendly tour complete with carbon offsets, use of green venues and products, promotion of ride-sharing to concerts and availability of eco-friendly merchandise. (Business owners are you ready?) I know many might have some reservations about a celebrity's ability to truly be green, with all of the traveling, conspicuous consumption and entourages, but what is the man to do? Stop traveling? But living and working in a conscious manner is not a contest to see who is the greenest of them all. I think that each person needs to make their best effort and influence others to take action on improving the environment, and in this regard, John Legend is no ordinary entertainer.