Child Labor The High Cost of Cotton "The look, the feel of cotton!" Remember that marketing campaign by the cotton industry, it made you feel that cotton was such a pure, simple and natural choice of fibers. Almost made you forget about the misery that our ancestors endured in the cotton fields. Well it appears according to this article, that many cotton growers continue to rely on cheap labor to feed our appetites for jeans, tees and dresses. If it was wrong for our ancestors, why is it okay for today's laborers, especially if they are children? There are retailers that are investing in purchases of organic cotton goods in their stores, but I don't know if organic translates into fair trade. So let the buyer beware.