Tuesday, July 7, 2009

Food Inc. - Being Served At A Grocery Store Near You

Official Food, Inc. Movie Site - Hungry For Change? - About the Film Since I started this blog about 18 months ago, I have become increasingly suspicious about my food. This concern stems from several food recalls, a greater awareness of how food is grown and processed and the fact that much of it is sourced from large corporate agri-businesses. Though not always the case, I have found that many large corporations will do whatever it takes to drive profits, even if human lives are at risk. In fact, my businesses courses taught us that our primary goal as managers was to maximize shareholder wealth. We see where that got us (refer to your 401k statement). The good news is that more companies are coming around to the idea that shareholder wealth can be put at risk if the impact of a companies actions to their stakeholders aren't properly considered. Stakeholders include employees, communities and government. Hence the concept of the triple bottom line (people, planet, profit) is gaining ground as an appropriate measuring stick for a companies performance. This movie should further open our eyes to the practices of the companies that grow the food that is supposed to sustain us. I would encourage you and your family/friends to watch this, so that we can educate ourselves on what we are consuming and push for these companies to gage their success using measures of quality not quantity.

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