I guess we just saw too many Mr. Whiffle commercials in our youth. Americans can't seem to give up their fluffy bear bottom friendly toilet paper, though our rainforests and water supplies are at risk due to this need for softness down under. Recycled toilet paper constitutes only 2% of our toilet paper purhases compared to 20% in Europe. The economy may wipe out this disparity however, as fluffy toilet papers sales were down 7% in 2008. One problem I have with recycled toilet paper, though I use it 75% of the time, is that you seem to need more, which kind of defeats the purpose of buying recycled. After reading this article, I will continue to rough it out for the rainforest.