Got another treat in my inbox today. A letter from the CEO of Toys "R" Us, promising to sell toys and goods that we can feel good about giving to our kids. No phthalates or PVC's, lower lead levels and nickel-cadmium free batteries. Wow! The power of a little media controversy. Congratulations to all of you that voted with your dollars and found alternatives this past holiday season to toxic imported toys. This one step, while inconvenient and time consuming, led to a change in business practices that will positively impact children around the world for years to come. Who's next?